Sustainability in Journalism: Going Beyond Actions to Reduce Carbon Footprint

Sustainable journalism can simply mean actions taken by media organizations to reduce their carbon footprint when gathering and reporting news to the public. Yet there’s another context to sustainable journalism, which focuses on addressing media practice of sensationalizing news in order to gain more views; and in the process attract more advertisers.

Understanding Sustainable Journalism

Sustainability in journalism should apply to a broader view that delves not only on for-profit news reporting. It should also be about sustaining the quality of journalism to keep the audience regularly interested, which in due time would mean longevity attributed to quality reporting.

Sustainable journalism is news reporting that aims to accurately deliver to the public, information that greatly concerns household and business decisions.

Although it cannot be helped that certain developments and future activities are known only to few government officials, sustainable journalism should strive to monitor how these officials are using sensitive information to benefit from their stock trading.

In being able to provide accurate news about the investing activities of these government officials, ordinary investors will have the same revenue earning potentials that can help them sustain their own money-making opportunities.

Generally, the sustainability actions of media organizations are aligned with the 17 development goals outlined by the UN’s 2030 Sustainable Development Goals (SDGs). However, there are sectors that want sustainable journalism to include actions that will make sure world leaders will keep their vows and commitments to fulfil and make good on their promises. Rather than focus on political bickerings and propaganda, sustainable journalism should focus on what government administrations are doing in relation to the fulfilment of sustainability goals in every industry.

Prominent world leaders have spoken in the COP 26 in 2020, yet the UN Secretary General himself does not fully understand the importance of the mining industry, While the UN official is calling for the shutdown of mining sites, he has overlooked the fact in the current thrust for the manufacture of electric vehicles and other energy-efficient appliances, the minerals and elements unearthed by mining industries are of great importance.

Why Sustainable Journalism is Different

Sustainability in journalism is not as easy as in construction sites, being one of the largest users of energy and perpetrators of soil degradation. A sustainable society is economically, ecologically and socially balanced which those in the construction can easily fulfil through minimal designs, by harnessing the circular economy in obtaining materials, as well as by protecting the earth by using protective ground mats

In journalism, sustainability goals of individual journalists could be different from the sustainability mission of their respective media organization. As journalists, they should focus on using their journalism prowess in keeping the people informed of what the officials they voted into office are doing to advance their community’s causes.

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A Closer Look at The Netherlands as a Popular International Conference Destination

International conferences have always been a great source of reports for journalists on the hunt for new discoveries, inventions, developments and knowledge delving on topics of global significance. Getting first hand information about matters presented, and the related discussions and debates that transpire, is the best way to fully understand the concept and purposes that professionals like scientists, doctors, engineers, teachers and other experts announce to the world.

In the Netherlands, there is no shortage of international conferences for journalists to cover. The cities of Amsterdam, The Hague, and Groningen are in fact key places where hundreds of major international conferences take place yearly. These cities not only provide the venues and amenities in which to hold significant events. They also provide attendees opportunities to learn about Dutch history, as well as experience the country’s different cultures and traditions.

Actually, becoming a leading international conference destination enables countries like the U.S., Germany, Spain, France, United Kingdom and Italy to significantly augment their economic income. The Netherlands ranks as 8th placer after Japan and China-PR. After all, international conferences are excellent sources of additional taxes derived from tourism-related businesses, especially revenues generated by hospitality and transportation industries,and including industry-related jobs.

What Conference Organizers Consider when Choosing The Netherlands as Conference Location

Organizers conduct an intensive bidding process to which interested providers submit proposals that meet the requirements for an upcoming international conference. The Netherlands is highly favored for its low-budget offers. According to the CEO of Amsterdam Marketing Frans van der Avert, The Netherlands is often a favorite choice whenever budgets are of utmost concern, because their conference offers are relatively low when compared to the offers of other international destinations.

Amsterdam, the capital of the Netherlands is the leading international conference site of the country. In 2016, RAI Amsterdam alone, made record for hosting 52 international conferences that generated about half a billion euros and created 7,000 new jobs in Amsterdam.

Aside from having quality facilities and service providers in their venues, the city is a favourite because of its accessibility and connectivity. The Amsterdam Airport Schiphol is regarded as a major European hub because it extends operations to more than 300 direct destinations. Moreover, public transport takes only 20 minutes or so to reach the city centre, usually by riding in a 100% electrically operated taxi.

International connectivity is also provided by way of technology that allows conference attendees to video conference with associates and colleagues located in other parts of the globe. Connectivity of course is important to journalists in broadcasting a covered event, with the Amsterdam Internet Exchange (AMS-IX) providing excellent digital connection throughout the world.

The “I Amsterdam” campaign helped make the city an iconic international destination, highlighting not only cultural, and historical wonders but also important architectural buildings housing museums, shopping malls, restaurants and entertainment spots.

When organizing events, meets and conferences in the Netherlands, many consider using letter lights or letters met licht in highlighting events, conferences and important announcements.

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