In order to fight against injustice and corruption, it requires committed journalism and newspapers that are not becoming increasingly thin.
Those who want quality must not cut journalists’ salaries
But that is a mistake, at least in the newspaper business. Instead of giving the reader an extra piece of candy in times of dwindling circulation, something is taken away from them and the expenses are thinned out. Instead of paying the journalists properly, their salaries are cut. Instead of promoting good reporters, you put up with less well-researched stories. And instead of conveying the advertising effectiveness and social relevance of a well-made newspaper or magazine to advertisers, they are made indecent offers that ultimately endanger the business model of the publishers and the importance of quality journalism for society. It can’t be denied that businesses such as yesgamers.com can market their products through media.
Responsible journalism needs appreciation
Even if it sounds heretical, the money tycoons do not buy newspapers because of the influence on reporting, which quickly robs the papers of their credibility if it becomes too obvious. No, newspapers buy them reputation. This does not work with yachts and private planes, these toys only arouse envy.
Admiration is certain. The newspaper is clearly a status symbol.
In journalism, the mindset counts
The word “lying press” is the most aggressive expression for the general guilt of the media for everything that does not suit one.
If journalists want to maintain the good reputation that some social classes value, they have to rethink one thing or the other about how they work.
The business model has become fragile
The business model of journalism has become fragile in the economic crisis in which the publishing houses are stuck. The battle for advertisements and paying readers has become tougher and it is believed that if you present the content in an entertaining way if you commit yourself to tabloidization and scandalization, you can regain lost ground. The threshold of relevance, what should be published, has clearly fallen. The result is depoliticization. Journalism quickly turns into a culture of spectacle, and news into entertainment.
Donald Trump is an impressive example of how one can profit from the depoliticization of journalism when this symptom meets aggressive populism. Its rise shows the weakness of classic journalism and shows what such depoliticization can lead to.