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What Journalist Choose for Their Dogs

DOG FOOD: THE DOG GETS WHAT WE LIKE

Dog Food, Treats, Pet Food, Food, Kaurollen, Dried

A cookie is a cookie, right? I do not think so. There is an entire industry behind it, full of innovation, professionalization, marketing, and whole batteries of animal test persons. Pet food production is well represented in the Northern Netherlands. Can be divided into animal feed and pet food. And then you have the manufacturers of wet food (meat) and those of dry food, flanked by producers who only make snacks. We mainly turn to the latter category. Want more info for the best dog food? Check out https://thedogsnobs.com/food/best-dog-food-for-small-dogs/

Whoever talks about making dog snacks in the Northern Netherlands, comes into contact with two names: WHIMZEES and Animal Lovers. One makes millions of snacks in Veendam, the other does that in Coevorden. Both have biscuits and snacks all over the world, both have grown considerably in recent years, both have become part of a large multinational, both respond to trends in the market. However, there are quite big differences.

Better Snacks in the Dog Food

“We have noticed that premiumization and humanization have been on the rise in recent years,” says Koen van Broeck. The Fleming is commercial director of United Petfood Group and operationally responsible for the Animal Lovers factory in Coevorden.

Animal Lovers responds to this by continuously looking for what animals and their owners want and using ingredients that are good for health, and if possible also for the climate. That we only use high-quality raw materials is in the DNA. That was long before Animal Lovers became part of United Petfood two years ago. I sometimes eat our cookies myself. You can just do that. ”

What people think is essential, what the animals themselves want is also important. When developing each product, we always focus on the needs and welfare of the animal. That is why the company uses various kennels for taste tests. The factory in Coevorden produces millions of biscuits, exclusively under private labels, and exports to more than seventy countries.